Zhou Lingkun's lecture on Observation of Development Trends in China's Automotive Industry Was Successfully Held

On the evening of November 9, 2024, the 37th lecture of the "Digital Economy and Management Lecture Hall" of BNUBS, titled Observation of the Development Trends of China's Automotive Industry, was held in the lecture hall of the Electronic Building. This lecture specially invited Zhou Lingkun, President of Deloitte China Digital Business Group, to give a lecture. Zhou Jianghua, Director of MBA Education Center, presided over the lecture, while Li Jing, Associate Director of MBA Education Center, and more than 150 undergraduate, master's, and doctoral students from the School attended to listen the lecture.

Speaker: Zhou Lingkun

Mr. Zhou first reviewed the Chinese automobile market in the first three quarters of 2024, explaining the overall sales volume, competitive landscape, segmented markets, city sales, and introducing the export situation. He pointed out that due to weak consumer confidence, the sales volume of passenger cars in the Chinese automobile market slightly increased by 2% in the first three quarters of 2024, with the decline in fuel vehicles continuing to widen. The growth rate of new energy vehicles has slowed down but remains resilient in the medium to long term, and the penetration rate of new energy passenger cars has reached 46%. Subsequently, he sorted out the core challenges facing the development of the automotive industry, pointing out potential reasons such as the problem of increasing revenue without increasing profits, excessive competition, and lack of economies of scale in the automotive industry. Finally, he analyzed the three major ways out of cost reduction, open cooperation, and going global using cases such as Tesla and Korean car companies. After the lecture, Mr. Zhou actively interacted with students and answered their questions.

Teachers and students listening on site

MBA Center Director Zhou Jianghua thanks Mr. Zhou for his wonderful speech. The students present expressed that they have gained rich cutting-edge knowledge, and the lecture has inspired and reflected on the development trends of China's automotive industry. The lecture ended successfully with warm applause from the teachers and students.

Introduction to the "Digital Economy and Management Lecture Series"

BNUBS adheres to the mission of "Promoting business and culture to serve the nation and the world by creating knowledge and developing talents", and continues to pay attention to the development and practice of digital economy and management. Since September 2020, it has held a series of lectures on the forefront of digital economy and management, with 35 lectures held so far. Starting from May 2023, this series of lectures will be officially upgraded to the "Digital Economy and Management Lecture Hall", presenting the current development landscape of the digital economy and management from the perspectives of economy, management, culture, technology, and change. It aims to interpret the connotations and laws of this surging tide and lead deeper thinking and practical promotion of China's economic development and enterprise reform and innovation in the new economic era.

From October to December 2024, the "Digital Economy and Management Lecture Hall" will invite 7 heavyweight experts to give lectures and share their knowledge. Welcome to follow and participate.

Contributed by MBA Education Center

Edited by Zhou Jianghua, Zhang Li

Reviewed by Hu Conghui